Gill is pleased to announce a social media campaign and competition to support Aberdeen Asset Management Cowes Week 2014. During the week, our Gill man, dressed in full sailing gear including a distinctive sailing hood that disguises his face, will be amongst the crew and spectators in and around the Yacht Haven. We're giving the public a chance to win the Ocean Racer jacket and trousers he is wearing, worth up to £800. To take part in the competition, they have to spot the Gill man and take a selfie with him. Then post that selfie on Instagram or Twitter using the hashtag #gillmostwanted to be entered into the draw to win. Posters, leaflets and a trailer on the Gill Marine Facebook page will show spectators what he looks like and help them begin their search. Facebook followers who are not at the event also have the opportunity to get involved by spotting our Gill man in event photos that are posted on our Facebook page each day. To enter the draw, they just have to identify where he is in the comments box of the photo. Watch the campaign film here or check it out on Facebook